Plans for your business or agency
For your business
To start
Free
€0 / month
10,000 sessions a month · 1 project
Checks your path daily and alerts you if a conversion stops being recorded
To compare channels and periods
Pro
€39 / month excl. VAT
100,000 sessions a month · 1 project
Investigate where you convert best and how results change
For more than 100,000 sessions a month
Business
€149 / month excl. VAT
1,000,000 sessions a month · 1 project
Everything in Pro, for more traffic, plus rows to copy into your data store
For your agency
For agencies, or several sites
Agency
€199 / month excl. VAT
1,000,000 sessions a month, pooled across every project · Unlimited projects
Organise reviews across your portfolio: everything in Business on every project, plus a weekly summary
When a paid plan is worth it
Reviewing the week’s conversion
Compare periods by campaign, channel or device, even without alerts. Free keeps the history; Pro lets you compare it.
You changed the site
Compare complete, comparable periods before and after. See what changed in the record.
An alert arrives and you want to know whether it all came back
Whether what stopped came back in every campaign, channel and device.
Preparing reports for several clients
See which projects need attention and the evidence behind each, and compare each one before the report. One shared allowance for the whole portfolio.
Compare what each plan adds
| Capability | Free | Pro | Business | Agency |
|---|---|---|---|---|
| Monthly sessionsA session is one visit. | 10,000 | 100,000 | 1,000,000 | 1,000,000 |
| Projects | 1 | 1 | 1 | Unlimited |
| Comparison | Not included | Included | Included | Included |
| History access | 30 days | All | All | All |
| Statistical detectionBelow its volume, it says nothing rather than guess. | Not included | Included | Included | Included |
| Project summaryWeekly, for whoever subscribes. | Included | Included | Included | Portfolio |
| Month’s report | Not included | Included | Included | Included |
| Capability | Free | Pro | Business | Agency | ||||
|---|---|---|---|---|---|---|---|---|
| Checking and alerts | ||||||||
| VerificationGo through each step once and TraceLog checks it against the events it receives. | Included | Included | Included | Included | Included | |||
| InterruptionsThe step must arrive regularly. An alert after a full day without it, or after seven days in a row if it arrives fewer than ten times a day. | Included | Included | Included | Included | Included | |||
| TagsWith a GA4, Meta or Google Ads tag you confirmed, except on Shopify. | Not included | Included | Included | Included | ||||
| Statistical detectionEnough volume, four reference weeks, a complete week to compare and every other condition met. Below that volume, it says nothing rather than guess. | Not included | Included | Included | Included | ||||
| Incomplete figuresOnly the figures that depend on what is missing. Affected days stay incomplete even after it returns. | Included | Included | Included | Included | Included | |||
| Who saw each purchaseThe server must confirm the order. Count a purchase once. | Included | Included | Included | Included | Included | |||
| Project summaryWeekly, for whoever subscribes. On Agency, the project’s summary with one project, the portfolio’s with two or more. | Included | Included | Included | Project or portfolio | ||||
| Questions in your own wordsAI explains. TraceLog computes. Answers cover what your plan opens, with a daily limit. | Included | Included | Included | Included | Included | |||
| Analysis, comparison and its conditions | ||||||||
| Basic record analysisComplete counts and rates by day, week and weekday. | Included | Included | Included | Included | Included | |||
| ComparisonComplete, comparable periods. | Not included | Included | Included | Included | ||||
| SegmentsFrom received context: campaign, channel or device. | Not included | Included | Included | Included | ||||
| History accessDaily totals are kept on every plan; Free shows the last 30 days. | Last 30 days | All the history kept | All the history kept | All the history kept | ||||
| ValueValues sent by the site; never recovered or estimated revenue. | Not included | Included | Included | Included | ||||
| HoursRequires received hourly data. | Not included | Included | Included | Included | ||||
| ItemsNeeds the site to send its items. No segments or comparisons. | Not included | Included | Included | Included | ||||
| Month’s reportEach closed month, as a PDF and a CSV. TraceLog does not send it. | Not included | Included | Included | Included | ||||
| Ask from your own assistantClaude Code, Cursor and Claude Desktop, with a key per project. Read-only: it writes nothing. | Included | Included | Included | Included | Included | |||
| Conversions and sessions, row by rowRead over HTTP with a connector key, by a connector of your own. TraceLog does not provide one. | Not included | Not included | Included | Included | ||||
| Portfolio, projects and shared sessions | ||||||||
| PortfolioAgency allows adding projects. An existing portfolio with several projects remains after cancellation, subject to limits. No rankings. | Not included | Not included | Not included | Included | ||||
| Portfolio summaryWeekly, by subscription with two or more projects, including a portfolio retained after cancellation. A contact accesses only their project. | Not included | Not included | Not included | Included | ||||
| Monthly sessionsA session is one visit; after thirty minutes without activity, another starts. Agency shares one session limit across all projects. | 10,000 | 100,000 | 1,000,000 | 1,000,000 | ||||
| ProjectsThe cap limits new projects; cancellation does not delete existing ones. | 1 | 1 | 1 | Unlimited | ||||
Payment questions, answered before you subscribe
When should I change plans?
- Free: Move to Pro when you want to see each campaign or look back further than 30 days. Move sooner if your traffic nears 10,000 sessions a month.
- Pro: Move to Business as your monthly traffic nears Pro’s session ceiling.
- Business: Move to Agency when you need more than one project in the same account.
- Agency: Agency already holds every project. If your portfolio outgrows its 1,000,000 shared sessions, request a demo.
Why don’t my numbers match GA4?
Each tool counts its own record by its own rules, and TraceLog doesn’t read or reconcile what GA4, Meta or Google Ads receive. TraceLog counts only the path you define, sends nothing from the browser before consent and counts each conversion once. So the numbers can differ.
What do I see when I sign up?
You create your project and choose how to install: plugin, module, Shopify app or script. TraceLog verifies live that each step of your path arrives. Until then it shows what has arrived, not figures. Once verified, the morning after a day with visits you get what it saw, and every Monday, the summary.
What does Free include?
Up to 10,000 sessions a month, no card. It includes your record, tells you whether its figures are complete and checks it every day. If a step that usually arrives stops, it alerts you, and every Monday you get the summary. Analytics shows the last 30 days and your daily totals are kept. Comparing by channel or campaign starts at Pro.
Can I pay through Shopify?
Yes. If you install the app from the Shopify App Store into your own account, you pay on your Shopify bill. On Shopify, Pro costs US$45 a month and Business US$169, both excluding VAT, which Shopify adds; Free costs nothing. If your agency runs your store on Agency, you pay nothing yourself.
What happens if I go over the session ceiling?
Reaching the ceiling pauses nothing. Going over it pauses alerts, answers to your questions and the Analytics section, and Billing shows what resumes them. On Business and Agency, except on Shopify, you can turn on additional usage from the first paid period. Instead of pausing, it bills €1 per 10,000 sessions over, excluding VAT. TraceLog keeps recording your conversion path, without sampling.
If your site is already past 10,000 sessions a month, on Free they would pause before the month ends. You can choose Pro or Business in Billing as soon as you sign up, or request a demo before installing.
Do robots count toward my sessions?
Not when they say they are one: a visit whose browser identifies itself as a robot counts toward neither your figures nor your ceiling. One that passes for a person can’t be told apart, and counts.
What is left if I cancel?
The account returns to Free and keeps its projects, within Free’s limits.