See which clients need attention before the next review
TraceLog checks each declared conversion path every day and shows which projects need attention in one portfolio.
Free up to 10,000 sessions a month. No card.

The Monday check is done by hand, client by client
What an agency repeats for every client, every week.
Tag Assistant and DebugView on each site.
A test order on every store.
A script of your own, comparing against a moving average.
And the same again next week.
You show the client evidence, not a guess
Incomplete days, before the report
The alert names the day a step stopped arriving and which figures it leaves incomplete.
checkout_started stopped arriving on Wednesday, January 14
TraceLog did not receive checkout_started on these days. TraceLog figures for the path through that step are incomplete for the period, so do not compare periods that include those days.
What changed, and what came after
Record what the client changed. TraceLog puts what it observed afterwards beside it; the order alone proves no cause.
TraceLog detected this
Jan 15, 2026, 2:10 AM
You recorded an action
Jan 16, 2026, 10:24 AM · Fixed the code
The event arrived again, after your action
Jan 17, 2026, 9:02 AM
Conversions only the server saw
Data health counts them over the total, in TraceLog’s own record.
purchase
247 in the last 7 days: 212 seen by the browser and the server, 31 by the server only, 4 by the browser only.
One price for the whole portfolio, however many clients
Agency, per month
€199
Per client, per month
€9.95
- Sessions a month, pooled
- 1,000,000
- Projects
- Unlimited
Twenty clients averaging 40,000 sessions fit inside the pooled ceiling. No project is billed separately.
Answered before you start
What can each client see?
Each client sees only their own project.
How does the pooled limit work?
Agency includes unlimited projects sharing 1,000,000 sessions a month. It is one account limit, not a fee per client.
How many weekly emails arrive?
Turn it on and you get one weekly email for the whole portfolio instead of one per project.
Does TraceLog need my clients’ account logins?
No. TraceLog asks for no analytics or ad-account logins.
Does it score or rank clients?
No. The portfolio sorts clients into four groups: needs attention, not measuring yet, recently recovered and no current attention. It shows no rate, ranking or score.
Is it white-label?
No. Clients see TraceLog, and only their own project.
Can I try the portfolio?
Start with one client on Free. To see the portfolio, move that same account to Agency: it is billed monthly, and ending it returns the account to Free.
Try it with one client
Up to 10,000 sessions a month. No card.