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How TraceLog checks your record every day

After a change of theme, checkout, consent setup or platform, a step can stop arriving with no error shown.

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  1. 1

    Define

    Which conversion and which steps should arrive.

  2. 2

    Verify

    Live, while you install.

  3. 3

    Watch

    Every day, with an alert if a step stops arriving.

  4. 4

    Ask

    What changed, with a query you can rerun.

Define what should arrive

The conversion and the steps before it: a purchase, a lead, a booking, a sign-up, a subscription, a request or a donation. On WooCommerce and PrestaShop, the plugin or the module sets it up for you.

The conversion path the plugin declares

  1. view_item
  2. add_to_cart
  3. begin_checkout
  4. purchase

Verify the installation

Go through each step once and TraceLog checks it live against the events it receives. If something does not match, it does not verify the project and says what to check.

See every way to install

Events are arriving
  1. begin_checkout
  2. purchase

Waiting for these events: walk the path on your site, through to the conversion, to fire them.

TraceLog watches it every day

Once a day, in the project's time zone, TraceLog checks that each step you defined keeps arriving.

  • When it watches a step

    Once it arrives steadily

    On at least five of the last seven days.

  • When it alerts

    The next morning

    After a full day without that step.

  • On little traffic

    After seven days in a row

    For a step that arrives fewer than ten times a day.

An alert says which step stopped arriving and which TraceLog figures it leaves incomplete

Every Monday morning a summary arrives too, even when nothing went wrong, and says which of your steps arrived on which days.

purchase stopped arriving on Wednesday, January 14

Still open · Conversion: purchase · Detected Jan 15, 2026, 2:10 AM

  • Which step stopped arriving, and since which day.
  • Which TraceLog figures it leaves incomplete.
  • When the step arrives again, on the alert's page.
  • When the fault is TraceLog's own.

Ask what changed

AI explains. TraceLog computes. AI chooses a validated, read-only query; TraceLog runs it and states the result. Your own assistant uses the same queries, and every answer can be rerun in the explorer. A saved question runs again over current data.

See an example answer

What was last week's conversion rate?

purchase conversion rate, Jan 5 –⁠ Jan 11, 2026: 2.2 % over 18,420 sessions.

Open in explorer

TraceLog checks its own record and nothing beyond it

What it tells you

  • Which step stopped arriving, and since when.
  • Which TraceLog figures are incomplete.
  • When the fault is TraceLog's own.

What it does not tell you

  • Why it happened.
  • What to do: what you change is your decision.
  • Whether GA4, Meta or Google Ads received their data.

tracelog.io records its own conversions in TraceLog

The conversion path of tracelog.io is recorded in TraceLog. The page you are reading is part of our own project.

Install it and verify your path

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