Four things you can find out about your conversions
All four come from one record: the one TraceLog captures itself, independently of GA4.
Ask in your own words
AI explains. TraceLog computes. Type your question: the answer carries the figure and a link to rerun the query in the explorer. Your own assistant can run the same validated, read-only queries. On every plan.
What was last week's conversion rate?
purchase_completed conversion rate, Jan 5 – Jan 11, 2026 (UTC, inclusive): 2.2 % over 18,420 sessions.
Open in explorer
Does traffic from AI assistants convert?
TraceLog shows each conversion's rate by AI assistant, and against the period before. It is a floor: only sessions whose origin is confirmed are counted. From Pro.
Does traffic from AI assistants convert?
Sessions from AI assistants are confirmed by the referrer alone. AI answers shown inside a search engine arrive as search, so there may be more than shown.
AI assistant, Dec 15, 2025 – Jan 11, 2026, highest observed rate first and at most 5. A higher rate over fewer sessions is not a better one, and the sessions behind each are stated with it.
- Claude: 3.1 % over 96 sessions.
- Perplexity: 2.9 % over 310 sessions.
- ChatGPT: 2.5 % over 1,240 sessions.
- Copilot: 2.3 % over 44 sessions.
- Gemini: 2.0 % over 205 sessions.
Open in explorer
How many purchases did only the server see?
TraceLog counts each purchase once, whether the browser, the server or both saw it, and says how many only the server saw. These are counts; the conclusion is yours. On every plan, where a server confirms the order.
purchase_completed
247 in the last 7 days: 212 seen by the browser and the server, 31 by the server only, 4 by the browser only.
Does the page still request the tag beside the purchase?
Confirm a GA4, Meta or Google Ads tag beside a conversion and TraceLog alerts you when the page stops requesting it. It says the page stopped asking, never that the platform lost data, and never why. From Pro, where TraceLog's code runs in the page: not on Shopify.
The page stopped requesting Meta 1234567890123456 · Purchase beside purchase_completed on Wednesday
TraceLog kept receiving purchase_completed, but the page did not request Meta 1234567890123456 · Purchase beside any of the 37 it could check.
Start with your own conversions
Free up to 10,000 sessions a month. No card.