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See where your Shopify store converts best

The app records purchases and their path. TraceLog checks that record every day and tells you when a purchase that was arriving stops being recorded.

Install from the Shopify App StoreShopify guide

Available on the Shopify App Store

Alba storeSimplified exampleFeb 2 –⁠ 8, 2026
Total6 channels
4.5%
360 sessions with a purchase out of 8,000
Organic search
5.0%
100 sessions with a purchase out of 2,000
Paid search
4.0%
120 sessions with a purchase out of 3,000

TraceLog recorded purchases on all 7 days of the week.

Organic search converts better; paid search brings more sessions with a purchase. TraceLog doesn’t see your ad spend, so whether a campaign pays off is your call.

You find out without checking every day

TraceLog checks your conversion path every night and alerts you if a regular step stops arriving. Every Monday you get the week’s summary, set beside the week before, even when nothing went wrong.

Northstar Home Illustrative example Jan 1 –⁠ 25, 2026Jan 12 –⁠ 25, 2026Each cell is a day:arrivedstopped arrivingcould not be counted. purchase stopped arriving on Wednesday, January 14
Jan 1Jan 2Jan 3Jan 4Jan 5Jan 6Jan 7Jan 8Jan 9Jan 10Jan 11Jan 12Jan 13Jan 14Jan 15Jan 16Jan 17Jan 18Jan 19Jan 20Jan 21Jan 22Jan 23Jan 24Jan 25
view_itemarrivedarrivedarrivedarrivedarrivedarrivedarrivedarrivedarrivedarrivedarrivedarrivedarrivedarrivedarrivedarrivedarrivedarrivedarrivedarrivedarrivedarrivedarrivedarrivedarrived
add_to_cartarrivedarrivedarrivedarrivedarrivedarrivedarrivedarrivedarrivedarrivedarrivedarrivedarrivedarrivedarrivedarrivedarrivedarrivedarrivedarrivedarrivedarrivedarrivedarrivedarrived
begin_checkoutarrivedarrivedarrivedarrivedarrivedarrivedarrivedarrivedarrivedarrivedarrivedarrivedarrivedarrivedarrivedarrivedarrivedarrivedarrivedarrivedarrivedarrivedarrivedarrivedarrived
purchasearrivedarrivedarrivedarrivedarrivedarrivedarrivedarrivedarrivedarrivedarrivedarrivedarrivedstopped arrivingstopped arrivingstopped arrivingarrivedarrivedarrivedarrivedarrivedarrivedarrivedarrivedarrived
Incomplete dayscould not be countedcould not be countedcould not be counted

purchase stopped arriving on Wednesday, January 14

Detected Jan 15, 2026, 2:10 AM

Affected figures are withheld.

Alerts come after a full day without that step, or after seven days if it arrived fewer than ten times a day. Statistical drop detection requires enough traffic and history.

See how alerts work

Shopify installation guide

It covers installing the app, what it configures, the test order that verifies it, and why three of its checks come from Shopify’s signals.

Open the full guide

  1. Install and confirm
  2. What the app sets up
  3. Verify with a test order
  4. Why some checks differ on Shopify
  5. After a theme or checkout change

Verify it while you install

  1. 1

    Install it from the Shopify App Store.

    Its page on the Shopify App Store
  2. 2

    Approve the permissions and confirm the path. The install creates the pixel and sets up the four steps: viewing a product, adding to cart, starting checkout and purchasing.

  3. 3

    Place a test order through Shopify’s test gateway. TraceLog checks each step as it arrives, and the test order is left out of every figure.

Illustrative example

Events are arriving

  1. Started checkoutbegin_checkout
  2. Purchasepurchase

Waiting for these events: walk the path on your site, through to the conversion, to fire them.

Shopify questions

Do I have to copy any key?

No. The app sets up the connection and the purchase path, and you confirm the path on the page TraceLog opens.

How does it follow my store’s consent?

The pixel reads Shopify’s customer privacy signal. It sends nothing until that signal allows analytics.

What happens when I change theme?

The app creates the pixel; it is not pasted into the theme. Neither a new theme nor Shopify’s checkout upgrade removes it. When a step that arrived steadily stops arriving, TraceLog alerts you.

Does it read GA4 or my ad accounts?

No. It works beside GA4, Meta and Google Ads with its own record. It asks for none of their credentials: the app works with the permissions you approve on install.

What does the app send?

From the browser it sends Shopify’s product, cart and checkout steps. The purchase arrives with its order ID, total and currency. Once Shopify confirms the order is paid, TraceLog reads its items, and the order is counted once.

How is it paid?

On your Shopify bill, when you install it into your own TraceLog account. If your agency runs it for you, your store pays nothing. See pricing.

Install it on your store

Install from the Shopify App StoreRequest a demo