AI for E-commerce Founders
TraceLog was born from a simple observation: legacy analytics tools weren't built for founders. They were built for enterprise data scientists. We're changing that.
Our Story
Every founder has been there: staring at complex dashboards, trying to answer a simple question like "Why did conversions drop this week?". It shouldn't take hours and complex reports to find what's broken.
Meanwhile, enterprise tools offer powerful features but come with enterprise pricing—often €2,000/month or more—putting them out of reach for growing brands who need these insights the most.
TraceLog was created to solve this problem: an analytics platform that's as powerful as enterprise tools, as simple as asking a question.
By combining automatic event tracking with AI-powered natural language queries, we've built the analytics tool we wished existed when we were growing our first products.
Our Mission & Values
Everything we build is guided by these principles
Simplicity First
Analytics should answer questions, not create new ones. We believe in natural language queries over complex SQL, automatic insights over manual dashboards, and 5-minute setup over week-long implementations.
Privacy by Default
We're GDPR and CCPA ready from day one. All PII is automatically sanitized, IP addresses are masked in logs, and we don't require cookies for analytics. Your users' privacy is non-negotiable.
Developer-Friendly
Built by developers, for developers. Full REST API, real-time SSE streaming, TypeScript SDK, comprehensive documentation, and a client library that works standalone without backend dependencies.
Transparent & Honest
No hidden fees, no surprise charges, no dark patterns. Clear pricing, honest limitations, and straightforward communication. We build the product we'd want to use ourselves.
What Makes Us Different
AI-Powered from the Ground Up
Not AI bolted on as an afterthought—our entire platform is designed around natural language queries and automatic insight generation. Ask questions, get answers. It's that simple.
Built for E-commerce Growth
Designed for founders and marketers growing online stores. Native Shopify integration, plus a universal JS snippet for any website.
Reliable Session Tracking
Our server-inferred session model doesn't depend on client-side session end events, reducing data loss from page unloads and tab closures.
Transparent Pricing
Starting at €0 for side projects and €29/month for growing products. Transparent pricing for every tier, no hidden fees, no surprise charges.
Built for Growth
We dogfood TraceLog on our own products. Every feature is battle-tested. Every limitation is documented. We build what we need to grow, and you benefit.
Ready to Try TraceLog?
Join founders who've simplified their analytics with TraceLog.